Over time, has your website started loading slower? You need to empty your browser’s cache to see how fast your website loads. If it is saved in your cache, it loads faster for you than for your first-time visitors. How fast your website loads affects how well you rank in search engines and most importantly, it affects your sales. People will not wait for your website to load no matter how important you think your information and products are to them.
It’s easy to get into adding a little bit to your site frequently. You find cool new things you want to share with users. Those little facebook, google plus and twitter icons and plugins for your blog, a cool new flash header you’re sure your visitors will just love and of course you have to add that new video you just made.
Adding freash content to your website is a great way to improve your rankings in the search engine. But add that new stuff on new pages you add to the website. Don’t keep over-developing your home page or any other page. If you slow down your website, your rankings will suffer.
Take a fresh look at your website. Look at each item. Ask yourself, “Do I really need this here?” and “Is the time it takes to download this worth it if it is going to affect my SEO efforts?” Trim the fat and you’ll be much better off.
There are some really big companies online that could use this lesson. Those slow-loading flash ads on some news sites, sports sites, gaming sites and others are annoying to users. Those ads that expand when you mouse over them might look cool, but they are annoying to your users and they slow your website down.
Most importantly, they do not convert any better than an adsense text ad that loads really fast. I’m not saying start promoting adsense instead of the ads. But use the fastest loading ad possible, not the one you think looks really cool. Your conversion rate will actually improve.
- Web design tips – things to avoid (marketing.yell.com)
- Flash and SEO: why it’s best to keep it simple (marketing.yell.com)