I wrote a post titled SEO is as easy as 1-2-3 on November 1st. For now it ranks number one for that phrase that no one is searching for. I only checked to see how many other people had used that same or a similar title on a web page or a blog post before.
What got me interested in looking that up was a spam email I got from a company titled SEO can be as easy as ABC and started wondering how companies differ in the way they tell people that SEO is as easy as 1-2-3 or A-B-C.
I got the spam from the SEO company because I signed up for a service at http://www.freewebmonitoring.com so I guess since I used their service, the email isn’t considered to be spam even though it is unsolicited email.
So, Indian SEO Firms might not be the top spammers according to the chart above.
According to the spam email from a comapny. I won’t say their name, but it says;
|A.||Get an SEO Checklist, follow a site improvement roadmap|
|B.||Conduct a site audit to remove technical and SEO errors|
|C.||Use automated tools to build relevant and efficient backlinks|
|D.||Track website achievements – search engine rankings, backlinks and traffic – yours and your competitors’|
Isn’t that ABCD? That isn’t the point I guess, but their description of the 4 things they think make a good SEO campaign don’t even begin to cover what should be included in an SEO plan.
Buzzwords like SEO Checklist and Site Improvement Roadmap sound good though. Then they recommend automated tools to build relevant and efficient backlinks. If you are using automated tools to build your backlinks, then you are definitely on the wrong track.
Original content placed on high-traffic websites is a much better way to go. Viral marketing and Link Bait are a much better way to go. So many people want a shortcut or a magic pill, they end up buying into the automated tools process and waste their time and their money.
Then they added D. Of course everyone should use analytics to make sure they are on the right track and to look for opportunities to capitalize on trends.
I’ve never tried their program, so I can’t comment on it’s actual use, but anything that has in it’s description using automated tools for submissions and link building turns me off right away. Also, any SEO company that offers gold, silver, bronze, platinum and copper pre-set, one-size-fits-all plans makes me run away.
Every client is different. Different goals, different budgets, different obstacles to overcome, etc. How can a plan for a plumber in Kalamazoo, Michigan be anywhere near similar to a plan for ABC corporation that sells parts to the Aerospace Industry? Your SEO company should be creating a custom plan that fits your specific needs and budget. Anything else is just hype.
Everyone who does SEO has their own opinions and they each have their own reasons for the most part. In my honest opinion, you should stay away from automated SEO tools and one-size-fits-all SEO packages. I’m sure the guys at this company that sent me the spam email will disagree, so it’s always left up to the business owner to decide what sounds real and what sounds like hype.
Good SEO is hard work. There are no magic formulas, magic pills or shortcuts. Don’t buy the magic beans Jack! The beanstalk won’t get you where you need to be.
References on SEO Spam from Matt Cutts
http://www.google.com/support/webmasters/bin/answer.py?answer=35291 where Google says, Be wary of SEO firms and web consultants or agencies that send you email out of the blue.
It also says;
You should never have to link to an SEO.Avoid SEOs that talk about the power of “free-for-all” links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don’t affect your ranking in the results of the major search engines — at least, not in a way you would likely consider to be positive. Reserve the same skepticism for unsolicited email about search engines as you do for “burn fat at night” diet pills or requests to help transfer funds from deposed dictators.
- Google Says SEO Is Not Spam (searchengineland.com)
- SEO Scams Hall of Shame
- Cheap SEO: The Truth Behind Automatic Link Building
- Automated Link Building Software? Friend or Foe?
Another related Post about Automated Link Building says;
Black Hat SEO – There are many ways of obtaining inbound links that are considered ‘black hat’ or ‘dodgy’. These can often give excellent short term results – however, in the long term it is likely that the benefit from these links will be negligible at best. Some examples of black hat SEO are automated link-building software, article spamming and buying lots of links (from places like link farms). If you are after black hat SEO, this is the wrong website and company. We maintain ethical SEO practices and our hat becomes ‘muddy brown’ at worst!
Another source includes these two items in the same category;
Ways to get links:1) Spam link building
Anyway, as I said, some SEOs disagree about methodology, but most avoid automated link building like the plague. You decide.