This or That – Which is more important?

A lot of blog posts out there have titles like; ppc or seo, which is more important?, sem or seo, which is more important?, content or link building, which is more important?, etc. etc.

Maybe it’s just writers block or something, but every single day it seems another post like that gets made. And all of them are bogus questions.

You don’t choose ppc or organic search engine optimization, you do both. You don’t choose to focus on content or links, you do both. The answer is all of the above.

You need on-page optimization of the code. You need well-written content that not only focuses on seo and making sure it’s interesting, but also content that is written by someone who knows how to sell.

You need to build good, related inbound links, using proper anchor text, to more than just your home page. You need links to interior pages as well.

You need to advertise. You need to do video marketing. You need to do article marketing. You need to build Google Knol Pages. You need to be involved in as many social networks as time allows. And those are just a few things you need to do in order to be successful.

It’s isn’t one thing or the other.