Generic Domain Names Make More Sales Than Company Name Domains

This is actually something I’ve been repeating over and over again since 1995. Generic domain names benefit you more than having your company name as your domain name.

So should I register my company name as a domain name? Yes. That domain is what you will use on your business cards, letterhead, email campaigns, and advertising.

The keyword-rich generic domain name is where you will actually build your website. All of the files will be physically located on that generic domain name.

You will point your companyname.com to that website. In the DNS, you will set it up so that users who type that in or click a link to that domain name, it will appear in the address bar for them to see.

So users who use the company name domain name see only that name appear in the address bar while the search engines see your web pages located on the generic domain name.

Read the statistical data and analytics that show how generic domain names out-perform company domain names or made up words as domains;

Reasons for Generic Success from Marketing Charts.com

Memorable Domains attributes the strong performance of generic domain names to several factors:

Because a generic domain name describes a product or service using the words people automatically associate with the topic, it encourages them to click more.

The presence of search terms in the domain name leads to higher organic rankings or a
better ad quality score in pay-per-click ad ranking algorithms.

Search engines commonly automatically bold any word in the domain name that matches the search term, drawing attention to the listing.

There is a potential positive impact of the domain name on ad quality score.

Read the rest of the story on generic domain names and view the statistics here.

Need help with your domain name strategy? Call Chris McElroy at 786-317-8774.