Image via Wikipedia

With Google not allowing 3rd party tools to give you Page Rank information a lot of people are speculating that Google is discontinuing Page Rank altogether. Google already hampers the ability for 3rd party tools and sites to display link popularity and search engine saturation, so it’s no real surprise they are doing this with Page Rank as well.

So all of you people out there selling links on PR whatever sites are still safe to keep convincing people that it really helps their SEO.

Personally, I uninstalled the Google Toolbar more than a year ago because I don’t care about Page Rank at all. Link building that is based on the PR of the site that links to you is worthless. Getting 100% original content placed on high-traffic websites is much more valuable. Getting a link from a page that already has related content and traffic is more valuable.

Page Rank isn’t officially dead. It’s just almost entirely irrelevant.