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SEO Service Provider.com provides SEO services to hundreds of clients. Since 1995, SEO Service Provider, Chris McElroy has been helping clients achieve success in their Internet Marketing efforts. 3 principles of success that we promote, 1. PARTICIPATE on the web. Become part of the Online Community. Network with people through forums, blogs and social networks and don't just talk about yourself. Make friends. 2. ADD VALUE to the web. Don't just add to the noise and hype that you find everywhere. Make sure the content you put on the web adds value. 3. BE HELPFUL. When you see someone asking a question, help them with an answer. Look it up if you have to. Make sure the content you create is helpful to readers. Provide services and products that actually are helpful to your customers. If you adopt those 3 principles, I guarantee you will succeed online.

September 09, 2007 | Curved Marketing | Comments 0

7 Tips For Building Google Trust From Chris McElroy aka NameCritic

A lot of emphasis has been placed on whether or not you rank well in Google. Contrary to many opinions, your website can survive without Google. Google just makes it easier to survive if you rank well there for your keywords.

Getting good results with Google depends a lot on inbound links, how well your website is optimized, and more. One of the big factors is trust. But how do you get Google’s trust?

I can’t give you all the answers. Some answers you will have to learn on your own. I hope you share them with me when you do.

Here are some ways I do know you can gain trust with Google.

1. Age of your website. Obviously, Google puts more trust in websites that have been around for a few years than they do with a startup. Over time this gap narrows though. If your website is less than 1 year old and your competitor’s site is 7 years old, the gap is huge. By the time your website is 2 years old and your competitor’s is now 9 years old, that gap has narrowed a lot. So this is a factor you have no control over, but as long as you are in it for the long haul, you will narrow that gap.

2. Contact Information. Many have suggested and I agree that having all of your contact information on the contact page is a matter of trust, not only to your potential customers, but also with Google.

3. Privacy Policy. I recently read an article about Google trusting a website with a privacy policy more than one without. I have no proof, but a privacy policy and a terms of service are good ideas for you to include anyway. So it can’t hurt.

4. Domain Name Registration. Just like age of the website is a factor, the amount of time you register your domain name for may also be a factor of Google Trust. They have a patent that suggests the number of years your domain name is registered for has some impact. I can’t prove it of course, but would it really hurt you to register your domain name for more than one year at a time? Just in case?

5. Spam. If you plan on ever gaining Google’s trust, avoid spamming anyone. Avoid linking to anyone who spams anyone. If possible avoid being on an IP Address Block that has someone spamming anyone. You can’t always control that last one, but if you even get a hint that your IP is being blocked for any reason, get a new IP Address on a different c class.

6. Watch who you link to. Don’t link to porn, warez, or other bad neighborhoods. Don’t link to anyone who does link to bad neighborhoods. Be careful who you link to always. You might catch something. If you link to someone you also link to everyone they link to and so on. I know it sounds like sex education, but think of it that way and stay clean.

7. Buying Links. I don’t think there is anything wrong with paid links. I believe I am free to advertise anywhere I want. However, Google does what Google wants with their own website as well. They will not count your paid links as far as affecting your search engine results. So don’t buy links to build link popularity. Buy links on websites that target the same audience as you target so you will get traffic from that website. If you are buying a link on a website that is sending you no traffic, stop buying that link.

This list is not all the ways you can build trust with Google. it’s just a few of them. I’d like to hear ideas from others, so let me know what you think.

Chris McElroy aka NameCritic
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