Does Your Website Provide Too Much Info and Not Make Enough Sales?

This is the most common problem I see when visiting a new clients website. They want to provide a lot of great information to their visitors without a plan on how to use that information to generate more leads and sales.

Providing your visitors with a lot of great information is a really good idea. It encourages them to return and link to the content you provide on your website. And if that content is optimized properly, it will help you rank better with the search engines. All good!

But if those pages of content serve no purpose other than to provide informative content and help you rank better in the search engines, then you are missing the boat.

Search engines crawl and index web pages, not websites. That means a properly optimized web page will rank for the search terms targeted for that page. Which means, when a searcher types in a key phrase you rank for and click that link, they will go directly to that page, not to the front page or home page of your website.

So many people have their minds set that all of their visitors will enter through the front page, then navigate their way through their website the way they intended them too when they built the site.

More often than not, this is not the case. They may land on any page in your website, therefore, every page in your website is a possible landing page for the search engine user.

Is every page in your website ready to close sales or generate leads? That is the question you need to ask yourself. Do not answer that by saying there is navigation at the top or the side of the page and that is enough to get users to click to where you want them to go. Never just depend on your website’s navigation links that are sitewide to get users to do what you want them to do.

You need calls to action within the text on the page and at the end of paragraphs that lead the user to where you want them to go based on what they just read.

So if you have a lot of informational web pages in your website and want those pages to perform better, give us a call at 786-317-8774. I’d be happy to give you a free consultation and help you improve your sales.