Is Your About Us Page Written Properly?

There are web pages that many people pay little attention to when writing content for their website. The About Us Page, The Contact Us Page, and The Privacy Policy Page are the most commonly overlooked web pages when it comes to good web content.

However, these are some of the most important pages to the search engines. Did you know that? For instance, Google gives a lot of weight to websites that have a privacy policy VS those websites without one.

And have you ever been to AboutUs.org? You’ll gain a whole new respect for your about us page when you find that other people think it is important. Your visitors also think it is important. Do you?

Even the contact page should be friendly and have some text explaining some common answers to common questions. Combine your contact page with an FAQ and you’ll have optimized text for your contact page plus you will be providing the answers to some questions before you get emailed about it for the 100th time. Answering your email takes how long?

All of your webpages should be about the customer, EXCEPT the about us page. When customers click that link they want to know about you, your staff, and your company. Here is a good place to put pictures. Be friendly. tell how you started the company. They want to know or they would not have clicked the about us link.

So take a good look at your website. Are you talking about yourself too much on your webpages other than the about us page? You should talk about your customers and how they will benfit from your products and services there.

Look at your about us page. Have you really told your customers about yourself, your company, and the people you work with there?

A good about us page will make you more sales, so get to work on it!