All Entries in the "SEO Consulting" Category

SEO Starter Guide from Google

Some people don’t understand what is involved in doing organic SEO for a website. I believe clients should understand the process so they can appreciate the work that goes into it and so they know what they are paying for and what it should look like when we are done.

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Search Engine Optimization Starter Guide from Google

Google put this document online a long time back, but I’m sure there are a lot of people who have never read it. For a free consultation on how we apply these SEO techniques for your website, call Curved Marketing at 512-322-9566.

So, What is SEO?

For those of us who still like to pretend that the Internet is some sort of magic entity that poofs answers into existence, the term “Search Engine Optimization” sounds overly technical and somewhat foreign. But for businesses trying to break into the world of online marketing it becomes a necessary strategy for website positioning and increasing user traffic. Click here to fill out our contact form to get started now!

All this related business about “spiders crawling” a page and “indexing” it can seem somewhat confusing, and if you hate bugs, even unsettling. However, once you get past all the vocabulary the concept of SEO itself is relatively simple. Search engines use an algorithm to rate content based on how closely it relates to a search being run by a user. If someone were to type in “Search Engine Marketing “ for example, the search engine would provide them with a list of sites that most closely relate to both that term, and other words or links associated with it. Websites that rank the highest would most likely have more related words and consequentially more traffic. Call us at 512.322.9566 for your free SEO consultation.

This is where search engine optimization firms come in. These companies, specializing in online marketing strategies, run keyword searches and find phrases that most closely relate to the content a business wants to provide. Fill out contact form to discover how search engine optimization can help your online business.

Combining knowledge of both the systematic process used by search engines to rank websites with the desire of the user for relevant, interesting content, they can weave in words that have a higher probability of being searched while preserving the integrity of the information. Please feel free to call us at 512.322.9566.

Through a careful, considerate balance, SEO companies such as Curved Marketing are able to increase search engine rankings and page views and businesses can enjoy growing success without that expensive magic fairy dust.

Call us at 512.322.9566 or fill out our contact form to get started on crafting your own custom SEO package today.

This or That – Which is more important?

A lot of blog posts out there have titles like; ppc or seo, which is more important?, sem or seo, which is more important?, content or link building, which is more important?, etc. etc.

Maybe it’s just writers block or something, but every single day it seems another post like that gets made. And all of them are bogus questions.

You don’t choose ppc or organic search engine optimization, you do both. You don’t choose to focus on content or links, you do both. The answer is all of the above.

You need on-page optimization of the code. You need well-written content that not only focuses on seo and making sure it’s interesting, but also content that is written by someone who knows how to sell.

You need to build good, related inbound links, using proper anchor text, to more than just your home page. You need links to interior pages as well.

You need to advertise. You need to do video marketing. You need to do article marketing. You need to build Google Knol Pages. You need to be involved in as many social networks as time allows. And those are just a few things you need to do in order to be successful.

It’s isn’t one thing or the other.