With Google not allowing 3rd party tools to give you Page Rank information a lot of people are speculating that Google is discontinuing Page Rank altogether. Google already hampers the ability for 3rd party tools and sites to display link popularity and search engine saturation, so it’s no real surprise they are doing this with Page Rank as well.
So all of you people out there selling links on PR whatever sites are still safe to keep convincing people that it really helps their SEO.
Personally, I uninstalled the Google Toolbar more than a year ago because I don’t care about Page Rank at all. Link building that is based on the PR of the site that links to you is worthless. Getting 100% original content placed on high-traffic websites is much more valuable. Getting a link from a page that already has related content and traffic is more valuable.
Page Rank isn’t officially dead. It’s just almost entirely irrelevant.
- Google Has Made PageRank Updates (andrewsegawa.com)
- Why PageRank Doesn’t Matter Anymore (And What You Should Focus On Instead) (entrepreneurs-journey.com)
- PageRank is Dead (The Rush to SocialRank) (ross.typepad.com)
Google Insights is a great tool for tracking trends related to the keywords and phrases you target. Sometimes, a client’s analytics will show that their traffic has dropped off, and of course, they call to find out why.
Before you look for problems with the website or the SEO methods you are using, check to see if the traffic for their search terms is down all over the web. If the number of people searching for their key phrases is up and their traffic is down, you might have a problem. If their traffic is down about the same as it is for the whole web, you likely don’t have a problem.