PPC

Are You Even Ready For PPC Yet?

I get calls all the time about PPC Management. The potential client wants to know how much I will charge to run their PPC campaign. The first thing I do is look over their website. In most cases I find their website is not even ready to close sales yet.
Today, such a client called me. [...]

New Web Business Guide Chapter 8 – Website Promotion Part 2 – PPC vs Organic Traffic

The New Web Business Guide Introduction can be found here. The last chapter on getting traffic to your website is right here.
Should I Use My Budget For PPC Or Organic SEO?
Ok, you have submitted your website to web directories and search engines and your website is optimized so you will get great organic/natural search engine [...]

Google and Matt Cutts Ignore Their Do No Evil Policy and go into SEO Business

I posted about this when Google was still in the process of aquiring Doubleclick, which also owns Performics, which is an SEO company. Many in the SEO industry, including Danny Sullivan warned that Google would use this to monopolize the SEO industry. Original post on google getting into the seo business was here.
Now Matt Cutts [...]

PPC Rap

Well I figured if I can put SEO Rap into my blog, why not stay with that theme for now and add PPC Rap as well. He doesn’t give much away as far as advice, but it’s all in good fun.

New Web Business Guide Chapter 8 – Website Promotion – Testing 123

The New Web Business Guide Introduction can be found here.
We have a lot of ground to cover when we talk about website promotion. You have your business plan, your domain name, your hosting, and you have your website up and running and already optimized for the search engines with great content.
Testing Your Website [...]

Questionaire For Helping You Choose An SEO Company From Marty Weintraub

Marty Weintraub wrote an interesting article in SearchDay that I wanted to comment on here on my blog.
The reason I wanted to discuss this is that many companies expect all seo people to be like other vendors. A lot of seo companies cater to this by providing pretty charts and graphs and testimonials of [...]

Get Your SEO From Wal-Mart! This is too funny!

Those who read my blog know that I sometimes make fun of people who go into the SEO business before they have even owned their own website and made any money on the web. I make fun of them because they read an ebook or read a few blogs and suddenly declare themselves an SEO [...]

Google Adwords Puts The Hurt On Some Types Of Websites

Well, Google has really abandoned that whole Do No Evil thing they were so proud of. There are posts >here, >here, and >here that seem to be a trend.
The following types of websites are likely to merit low landing page quality scores and may be difficult to advertise affordably. In addition, it’s important for advertisers [...]