All Entries in the "Link Strategy" Category
Commenter Spam as an SEO Service?
I’ve sen websites where the owners claim they do SEO. One of the seo services they mention is automated blog commenting software or really cheap blog commenting services.
Just want to make one thing perfectly clear. Neither of those things are good seo services. If you visit a website offering this as an seo service, don’t buy into the hype.
When bloggers get comments like; “I really enjoy your blog post and will be back often”, or “Great Blog Post! I was thinking the same thing”, or “great blog! I bookmarked you and will visit to read more soon”, we know it’s spam and we mark it as spam or delete it.
That means you paid for an seo service that actually built you 0 links. Doesn’t sound right does it?
Debating Social Media vs Google
I have been writing about the rise of social media for a long time now and how it compares to search engine traffic and users. Many SEOs say social media traffic does not convert well and therefore useless to advertisers. I disagree.
First of all, you can read my post about the number of people who actually use search engines here, then you can read my post about google optimization and social bookmarking here.
Then you can read more about the debate and two more sides to the story about social media vs search engines here.
I think that social bookmarking and social networking are in the baby stages with much more to come. There will be niche social networking websites that cater to specific industries and those will be much more relevant to both searchers and advertisers than search engines are today.
Social networking is the google killer everyone was asking about. it is not another search engine that will beat google. it’s social networking.
Link Building or Content Promotion?
This is a good discussion because there is a big difference in building links for the sake of building links and promoting your content. Are you a content publisher? Not all websites are and not all of them that do publish content consider themselves publishers.
If you own an online store and you do not add informative articles or operate a blog, you are not really a content publisher. Adding articles or a blog or both makes you one. I’ll explain the advantages of being a content publisher in a moment.
Link popularity is important. If you are not publishing content then you have to go out and buy links or use link building strategies like web directory submissions. Paid links can be expensive and have ongoing costs. Not all web directories give you really good links.
When you add articles to your website, you are publishing content. When you add a blog to your website, you are publishing content daily. With either of these, you can use social bookmarking to go out and promote your content. This brings in direct traffic and will increase your link popularity.
With paid links and web directory submissions, you may benefit for awhile then have google discount those links at some point and then you are back at square one.
Promoting your content is a much more legitimate way of building links that will never be discounted. It’s all relevant to your topic. You are promoting actual content you are creating. You are following the best practices promoted by the search engines.
There are other ways to promote your content. Creating videos and posting teasers on youtube that prompt the viewer to visit your site for the rest of the video or for more videos is another way to get links by promoting your content.
Content is king. When links gained importance with google, many SEOs began posting that link building was more important than content. But building links BECAUSE of your content trumps paid links and url submissions to directories hands down, meaning that content is still king, even when it comes to link building.
To discuss how to build real links to your website through generating and promoting great original content, call us at 786-317-8774.
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