All Entries in the "Link Popularity" Category

Article Content Provider

Article Content Provider is the leading Article Marketing Website, providing hundreds of articles per week to their clients. All 100% original article content written by professional writers.

Article Marketing should be part of both your SEO strategy and your Reputation Management strategy. It can also help you with Image Building and Branding.

SEO Article Marketing Benefits: Each time you write an article or have an article written for you and you submit that article to articles directories, you build link popularity. Webmasters and Bloggers seek good, original content about their topics and reprint your articles on their website or blog. The footer of each article contains links to your website, so each website or blog it is reprinted on is another link to your website from a related website.

Reputation Management Article Marketing Benefits: You need to actively manage your reputation online. The more things you put your name or your company name on, the more results there are for your name or your company name in the search engines. That means when someone types your name or company name into a search engine they will find a lot of results.

If a disgruntled employee, dissatisfied customer, or someone else writes something about you or your company, they are also producing search engine results for your name. If you have been actively creating content and linking to it with proper anchor text, it will be difficult for them to rank well for your name.

Article Marketing is one of the most cost effective ways to increase the number of results for your name or company name. Writing articles that have your name in the byline and your company name in the footer, in the article, or even in the title each month will increase the number of results for your name that you control.

Image Building Benefits of Article Marketing: If you want to create an image for yourself or your company, article marketing can help with that as well. You can establish yourself as a leading expert in your field by writing informative, helpful articles about your area of expertise. The more helpful you are, the more people will begin to see you as an expert they trust.

Branding Benefits of Article Marketing: Similar to Reputation Management, article marketing can help you with branding your name. Putting out a number of articles each month on topics related to your business helps associate your company name with those topics.

I recommend that everyone do some form of article marketing every month. Consistancy is the key. 10 articles per month, plus distribution, only costs you $270 per month and can help you with all of the things mentioned above. Visit Article Content Provider today!

Do You Really Understand Article Marketing – Lets Find Out

I was inspired to write this article by some people who are doing article marketing or whom at least THINK they are doing article marketing. I go to rentacoder.com, getafreelancer.com, and other freelance websites and I get emails for bid requests where people are looking for article writers. Some of the bids would amaze you.

Example: “I need high quality articles of 500 words or more each written with SEO in mind. I am willing to pay $1.50 per article.”

Some go on to say they want 2.5% keyword density while another will say 6% keyword density and others have other density requirements. The Bottom line is, that tells me they are the ones who are dense.

They read some EBook, or whatever, that told them what the proper percentage is for keyword density. No one can give you an exact percentage. Those that do give out advice on that and quote a specific percentage are almost as dense as the people who believe them.

You are not going to get high quality articles written for $1.50. I run an article writing service and my prices are on the low end of the scale at $30 per article. That is extremely cheap for well-written articles. Anything less than that price is likely to be keyword-stuffed drivel that is not worth the time to submit anywhere.

But many people who think they understand article marketing don’t really care about quality. They want a large number of articles with that perfect keyword density they read about.

Here are 10 things you need to understand about article marketing. Obviously, there is a ton of people out there doing what they believe is article marketing who do not have a clue.

1. Target your audience. If you target the American Market for your products and services, then having someone who does not understand how to sell products to Americans and who doesn’t write like an American write your article is just totally worthless.

2. Everything on the Internet is permanent. If you are hiring a ghostwriter then your name is going on these articles with links to your company website. When readers read the poorly written articles that are stuffed with keywords and look like a boob wrote them, they are going to think you are the boob that wrote them and your company’s image suffers.

3. Having articles written and submitting them to directories is not what article marketing is about. This is where most people’s understanding of article marketing stops. Article Directories are there to provide quality content to webmasters who want to use articles in their websites. The tradeoff of giving a link back to the owner of that article is the price they pay for the use of the content.

4. Article Directories are not there to increase your link popularity. Just submitting articles to article directories does increase your link popularity a little. However, these directories are not websites that are related to your topic. Websites that might use that article are likely related to your website’s topic. Therefore, unless the articles are good enough that people want to re-post them on related websites then you are missing the whole article marketing boat.

5. Long-term value. Buying a bunch of cheap articles and doing mass submissions will not give you the long-term value, which article marketing, can and will do if done properly. A well-written article submitted to just one website can give you more link popularity and direct traffic than 100 poorly written articles that are mass submitted.

6. High quality articles have a snowball effect that lasts for a very long time. As more and more websites use the article as content you will see your link popularity, grow. Each of them becomes a related website linking to you.

7. It takes time to see the real effects of good article marketing. The longer your article is out there, the more it is used by other webmasters and the more your link popularity grows. It happens a little at a time just like the search engines like for a websites link popularity to grow. Getting 1000 links to your website overnight can cause your website to rank lowers in the search engines rather than higher.

8. Direct Traffic. If the writer of your article does not know how to sell product or make a rational point that leads a reader to WANT to click the links in the footer, then again you are missing part of the value of article marketing and are wasting your money. Article marketing can drive traffic directly to your website if they are written properly.

I’m not talking about an article that just promotes your website or product. Webmasters will not use those and article directories will not accept them. However, if you wrote a guide to filing a patent and in the article advised they consult an attorney, then you have written an informative article that puts the idea in the reader’s head that they need a lawyer to file a patent. In addition, the links are right there in the footer to your legal services. How convenient!

9. If the person writing the article does not really understand SEO, then you are again missing a major part of article marketing. There is no set percentage that your keywords should appear. They should be mentioned where possible but not in a way that detracts from the quality of the article itself. Reader first, SEO second. Some writers really know how to do this and it is second nature to them to write this way. Webmasters who might want to use it as content do care that it contains the right keywords, but they will not use an article that is written poorly and that is an obvious attempt to spam the keywords into the page.

10. Good writers who understand sales, SEO, and know how to write well deserve to be paid well. If you want quality articles that you are not ashamed to put your name on, then you have to pay for it.

Some of you out there that might read this article really don’t care what they put their names on. In that case, this article is not written for you. Go and keep doing your thing out there. When you decide you really want to try to be successful come back and read this again. Bookmark it where you found it right now, read it in six months, and see if you understand it then.

For those of you who do want real quality and want to have all of the advantages that article marketing can give you and who do care what their name gets attached to, just remember that good writers need to be paid what they are worth. I hope this article has helped you understand what article marketing is really all about.

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Link Popularity Question

I know most of the time I am posting to teach something about SEO. This time I am posting a question a new client asks. See if you can help them.

I go to google and type in link:www.mywebsite.com and get 0 results.

I go to www.marketleap.com and www.mywebsite.com has a total of 3,188 inbound links, 0 in google, and 3,188 in yahoo.

I go to www.linkpopularity.com and get about the same results.

Now, I understand all of that, however, when I type link: www.mywebsite.com into google, (note: this time I put a space after the colon) I get 16,100 results. Now, many of those are internal links, but others are from websites, article directories, web directories, etc. No link farms or bad neighborhoods.

My question is not whether or not I need to build up my link popularity. That’s pretty obvious. But why if those other websites, like www.EzineArticles.com, www.EvanCarmichael.com, www.BlogCatalog.com, etc., which are top notch websites are linking to my website, why do they not show up in a link popularity check?