So, What is SEO?

For those of us who still like to pretend that the Internet is some sort of magic entity that poofs answers into existence, the term “Search Engine Optimization” sounds overly technical and somewhat foreign. But for businesses trying to break into the world of online marketing it becomes a necessary strategy for website positioning and increasing user traffic. Click here to fill out our contact form to get started now!

All this related business about “spiders crawling” a page and “indexing” it can seem somewhat confusing, and if you hate bugs, even unsettling. However, once you get past all the vocabulary the concept of SEO itself is relatively simple. Search engines use an algorithm to rate content based on how closely it relates to a search being run by a user. If someone were to type in “Search Engine Marketing “ for example, the search engine would provide them with a list of sites that most closely relate to both that term, and other words or links associated with it. Websites that rank the highest would most likely have more related words and consequentially more traffic. Call us at 512.322.9566 for your free SEO consultation.

This is where search engine optimization firms come in. These companies, specializing in online marketing strategies, run keyword searches and find phrases that most closely relate to the content a business wants to provide. Fill out contact form to discover how search engine optimization can help your online business.

Combining knowledge of both the systematic process used by search engines to rank websites with the desire of the user for relevant, interesting content, they can weave in words that have a higher probability of being searched while preserving the integrity of the information. Please feel free to call us at 512.322.9566.

Through a careful, considerate balance, SEO companies such as Curved Marketing are able to increase search engine rankings and page views and businesses can enjoy growing success without that expensive magic fairy dust.

Call us at 512.322.9566 or fill out our contact form to get started on crafting your own custom SEO package today.

Do You Really Need New Clients?

I found this blog post and wanted to share it with you. It is a very simple question, but one we all should answer for ourselves. If we want to grow our company, do we need new clients or is providing more services to existing clients the key to growth?

Do You Really Need New Clients?

By Randy Shattuck

“Can you not realize your growth goals without adding new clients?”

Your Best New Client is an Old Client

I’m concerned that many PS executives are obfuscating, and potentially substituting, “client acquisition” with “revenue generation.” To me, the two are not one and the same. New clients often come with high risk and may not remain good clients over time. New clients are far more likely, in my experience, to negatively impact profitability and create management headaches. More often than not, existing clients are the best source of quick new revenue.

There is wisdom in the proverb that reads: “It’s easier to sell something new to an existing client than it is to sell an existing service to a new client.” Numerous research studies have shown that the cost of acquiring new clients is exorbitantly high and full of risk.

The goal of this exercise is to rationalize the requirements for a new service that you can offer a substantial number of your clients, all while making a solid profit.

Read the full article here. It gives great advice about growing your existing business by servicing current clients and avoiding the cost of acquiring new clients.

This or That – Which is more important?

A lot of blog posts out there have titles like; ppc or seo, which is more important?, sem or seo, which is more important?, content or link building, which is more important?, etc. etc.

Maybe it’s just writers block or something, but every single day it seems another post like that gets made. And all of them are bogus questions.

You don’t choose ppc or organic search engine optimization, you do both. You don’t choose to focus on content or links, you do both. The answer is all of the above.

You need on-page optimization of the code. You need well-written content that not only focuses on seo and making sure it’s interesting, but also content that is written by someone who knows how to sell.

You need to build good, related inbound links, using proper anchor text, to more than just your home page. You need links to interior pages as well.

You need to advertise. You need to do video marketing. You need to do article marketing. You need to build Google Knol Pages. You need to be involved in as many social networks as time allows. And those are just a few things you need to do in order to be successful.

It’s isn’t one thing or the other.