Companies looking for the cheapest service may turn to an outsourced company that mass produces ten-cent articles with randomly injected keywords. They seem to forget that their target consumers, unlike search engines, are not simply looking for those words. They want readable, relevant content. See examples from an SEO consulting blog.

Any article writing worth paying for should come from a genuine source. If the writing produced is not something you would want to read, chances are potential buyers won’t want to read it either. The true art of SEO copywriting comes from taking those strategic, technical points and turning them into something completely organic.

Bringing viewers to a website is great, but that’s only half the battle. If you are thinking of utilizing an SEO firm to increase search results, do your research beforehand.

Visit curvedmarketing.com for a no-nonsense view of SEO. Ranking can only get you so far, and good, thorough copywriters have the ability to make the viewer stay a while once those carefully chosen keywords get them in the door.

Call for your free SEO consultation 512-322-9566.

Their schedule of selling us new software and versions of software is more important to them than giving us a finished product.

For many bloggers, especially those with Internet Marketing Blogs and SEO Blogs, do the same exact thing. The need to make a blog post every single day over-rides the need to make a good quality blog post.

So we re-post other people’s blog posts, rehash old news, rewrite our own blog posts from a year ago and more to make sure we get that daily blog post done.

Has it come to a point where this is blog spam? The clutter is piling up. The noise is becoming unbearable. Certain well-known blogs can write about something early in the morning and by late afternoon the very same topic will be on thousands of blogs with very few of them actually adding any value or a unique perspective to the original post.

Where has the creativeness and the originality gone? Do we get bored with the topic and just look for what someone else wrote about and use that for today’s topic? Do we do it because it saves us time?

I’d love to hear your thoughts on this.

Lisa Beers has done a lot to modify and customize wordpress so her clients can use wordpress as a CMS. For advanced users and novices alike.

It’s all free, so don’t miss it! If you join Blog Talk Radio’s Website, you can ask questions in chat during the show!

Join us on SEO Radio today at 3pm EST

There are a lot of blogs out there. Many of them look the same, have the same plugins, same themes, same layout, etc. So we decided to take a look at some people who have been a little more creative with their blogs.

Hope you can join us today at 3pm. Go to SEO Radio at 3pm est today and join us. Your questions are welcome. You can type them into chat or call into the show live. We’ll be happy to help answer any questions you have about blogging.

Some of them use Microsoft Word to write the post, then copy it into a wordpress blog. This can cause you some problems you may not be aware of.

On some computers, when you copy your text from word into the wordpress blog, you also copy some of the invisible formatting code that word uses.

When you paste it into your wordpress blog, it can cause the blog post to look strange compared to your other blog posts and can even mess up the whole template you are using.

If you like writing your posts in word first, then the solution is pretty simple. Copy it from word into notepad, then into your wordpress blog. Notepad gets rid of all of the bad code and just leaves the text.

Hope that helps.

Content is king and people really do need to know that if they don’t already. Having a company blog helps you add content. Writing articles that inform readers will add a lot of content to your website.

SEO is motion and activity as well as content. Just adding a bunch of content all at once is not as good as adding content to your website daily so it grows at a steady pace.

A website suddenly appearing with 100,000 pages is not going to rank as well as a website that grows at a steady pace and reaches that many pages.

Let us add content to your website. We have solutions to fit any budget. Find out more about website content here.

Find out more about Professional Management for Your Business Blog Here

1. Stop Stabbing in the Dark – Keyword Intelligence

Start 2008 with some intelligent keyword analysis. Find out what your potential customers are searching for and create your keyword hit list. Don’t under estimate the value of long tail too – searchers are getting smarter and relying on longer keyword phrases to filter out irrelevant results.

I really like this tip and it can’t be repeated too often. Searchers are getting smarter and longer phrases are getting great results. You may have a list of keywords you have been targeting for a long time now, but it’s time to do new research and update your list so you can be ready to rock in 2008.

3. Search Engine Webmaster center Sign-ups

Since the search engines have been kind enough to provide site owners with free webmaster tools (i.e. Google Webmaster Center, Yahoo! Site Explorer, Live Search Webmaster portal), do yourself a favor and sign up. Verification is simple, and the indexing diagnostics and analysis should be a part of your regular monthly (or even weekly) reviews.

If you do not have time to monitor all of the stats or do not know how to analyze them, hire someone who does. We can do a monthly report for you for just $50 per month that includes all of the data you need to make smart decisions about your website and your marketing plan. >Click here to contact us regarding your monthly reporting service.

4. Liven up Your Link Building

Yes, confusion and controversy has reigned supreme in the link discussion over 2007, but one thing still remains – your links still drive your ranking. So in 2008, seek some serious link love.

Some social bookmarking can help your link love so get started if you haven’t already! This next one is my favorite tip of all time.

5. Commit to Creating Content

Top ranking is driven by fresh quality content.

Change that to fresh quality ORIGINAL content. PLR content will not help you. Software generated content will not help you. RSS feed content will not help you. Only quality original content will help.

Whether you choose to create the content on your site, or elsewhere with a link back – regularly created relevant content keeps the search engine spiders crawling your website.

A company blog in your website will help you do this. Want it done professionally? Hire a >Professional Blog Writer or Management Team.

To start with, take your keyword hit list and give all your existing content the once over. If you’ve got low keyword density (i.e. not many of your hit list keywords are in your web page text), it’s time to do some fresh copy writing.

Again, this needs to be high quality original website content. Hire a >professional website content writer to do this.

Once you’ve covered off the web page copy essentials, commit the rest of the year to creating new content on your website. Even a couple of keyword rich new pages per month will make a significant difference to smaller websites – and there’s no easier way to do this than with a blog (see: Embrace social SEO below)

I agree wholeheartedly. Social Media can no longer be ignored and adding daily content rather than twice per month will put you ahead of most of your competitors.

8. Get Social with Web 2.0 SEO

The last item on the SEO checklist for 2008 is the social web. It’s one of the greatest tools for SEO and as it generally costs no more than a bit of your time on regular basis – it is a must if you’re serious about your rankings. There’s a lot of social media to get lost in, so to focus your initial strategies, get started with the following:

1. Set-up your own blog: It’s a simple way to create new keyword rich and relevant content for your website and relatively simple to integrate.

2. Social bookmark all your content: many social bookmark services (i.e. del.icio.us) get crawled by the search engines and will provide some useful links back to your site.

3. Engage in the Industry Conversations: Make it a weekly ritual to visit your favorite industry blogs. Then on a regular basis actually contribute to the conversations by adding relevant useful comments. Engaging commenting not only builds your profile, but can also provide valuable links back to your website.

It’s called getting involved and embracing the web. In an offline business people attend tradeshows, attend meetings with their local chamber of commerce, and do other things that get them well-known in their community.

The web is no different. Get involved. Make friends. Attend Webinars. Join Forums. Join Social Networking Sites. Get involved in conversations on blogs. Be part of the Internet if you want to do well there.

The first thing I’ll say about this subject is that there is no definitive way to measure ROI for a blog. After all, what are the expenses?

• Domain name = worst case scenario, $20 per month (realistically, $10/month or less)
• Software = Using WordPress or a similar solution – uh, free (unless you pay $150 for set up)
• Monthly blogging service = Do it yourself for free or pay $200 on the low end or $5,000 on the high end for a full-time blogger

These are the bare essentials. You could hire a designer to put together a sleek design for you and pay anywhere from $100 to several thousand dollars. It’s up to you. We’re minimalists and recommend spending as little as possible. After all, there is also a time commitment. How much is your time worth?

OK, so what are the benefit? They are legion:

• Increased search engine presence
• Customer feedback
• Link popularity and PageRank
• Targeted traffic to your website
• Increased sales volume

I like what the team at Forrester had to say about establishing your blog’s purpose. I’ve said all along that this is the first thing you should do when you start a company blog. Answer the question, “What is its purpose?” That’s the first step, which will also give you clues as to how you should measure ROI. One example from Forrester goes like this:

FastLane has about 100 people commenting on the blog each month, which is equivalent to gaining customer insight on products and brands from a traditional focus group. We estimated that the value of this was equivalent to running a focus group every month at the cost of $15,000 a month, or $180,000 a year. Voila – there’s the value of the blogging benefit laid out in black and white.

If you’ve conducted a focus group then you know it’s not cheap. If you can get valuable feedback from customers that will save you from having to conduct a focus group then you can save thousands of dollars. You can also measure your traffic. What would it cost you in PPC to drive targeted traffic to your website? If a blog can deliver the same amount of traffic for less money then you can easily measure the ROI. The same goes for banner advertising, off line or print advertising, or any other business outlays.

Bottom line: There’s no definitive way to measure ROI for a blog, but there isn’t any definitive way to measure ROI for many traditional marketing expenses either (how about that TV ad that ran on 50 stations last month?). Much of what is done in marketing is done to create top-of-mind awareness. How much is that worth? No one can answer it but you. But I know this – some of our blog customers have stopped posting to their blogs for a period of time only to return when their search engine rankings dropped. Such a drop also means a drop in traffic and a commensurate drop in sales. Do you really need a hard dollar figure?

SEO Service Provider, Article Content Provider, and Blog Content Provider also provide pay-per-click management services – ask us about them!
SEO, Content, and Link Building Strategies that work
Get Top-Notch Blog Content for Your Blog, Affordable Blog Management Services
SEO Service Provider Blog

]]>