All Entries in the "Article Marketing" Category

SEO, The Copywriting Component

SEO requires two very different components. There is the technical side where optimizers choose keywords and design webpages that are most likely to be crawled by search engines. Then there is the copywriting side where content that will be read by the user is created. For more information on how they can seamlessly work together to increase your website rank click here.

Companies looking for the cheapest service may turn to an outsourced company that mass produces ten-cent articles with randomly injected keywords. They seem to forget that their target consumers, unlike search engines, are not simply looking for those words. They want readable, relevant content. See examples from an SEO consulting blog.

Any article writing worth paying for should come from a genuine source. If the writing produced is not something you would want to read, chances are potential buyers won’t want to read it either. The true art of SEO copywriting comes from taking those strategic, technical points and turning them into something completely organic.

Bringing viewers to a website is great, but that’s only half the battle. If you are thinking of utilizing an SEO firm to increase search results, do your research beforehand.

Visit curvedmarketing.com for a no-nonsense view of SEO. Ranking can only get you so far, and good, thorough copywriters have the ability to make the viewer stay a while once those carefully chosen keywords get them in the door.

Call for your free SEO consultation 512-322-9566.

Optimize Your Articles For Your Key Phrases Without Writing Spam

There are a lot of webmasters buying this type of content on the web. They think that the number of times the key phrase is in the article is way more important than the actual content and the article’s readability.

Because these webmasters BELIEVE they know about seo and article marketing, they request this keyword density as if it is the most important thing.

Then writers that are new to the web and who want to please their customers do as they have been asked to do. After all the customer is paying for it. So give them what they want right?

Wrong. I may be a total pain in the #%$, but my clients know that when they request something and I don’t agree with it because I know it won’t help them, I speak up and let them know how they could benefit more by doing it a different way.

Being a yes-man is not what these clients need. They need someone who spends time to learn what does or does not work and who will advise them on the best approach to seo or article marketing.

Write the article for the reader first and SEO second. you will find that you will naturally include that key phrase where it is appropriate to do so. Read it over after you finish and see if there is a spot or two where you could have added the key phrase without the article being spammy to the reader.

It can be done. Our writers do it all the time for our clients. You can too.

Article Marketing Is Part Of A Good SEO Strategy

SEO, or search engine optimization, is a term that covers a lot of ground. It involves link building strategies, branding, blogging, onsite optimization, ppc, and much more.

Under link building and branding, article marketing comes into play. You can write articles or have them written for you by a ghostwriter. Once you have the article content, you can submit them to thousands of article directories.

Many people think article marketing stops there. It doesn’t. Article directories that accept and reprint your articles are not where your link popularity comes from.

These article directories provide free content to webmasters and bloggers for their website. When these people use your article, the links in your author bio section lead to your website. The websites or blogs they are reprinted on are ususlly going to be relevant to your website and the links from there are valuable in most cases.

That is where good link popularity comes from article marketing. This also means that your articles need to be something someone would want to post on their website. That means that all the garbage articles that contain bad grammar and are just stuffed with keywords have absolutely no value at all.

This especially applies to spinning articles. If you are using an article spinner for your article marketing, then you just don’t get it. The temporary benefits that you get now will bite you in the $%& later. That’s a promise, not a prediction.

You can go to a freelance website and find people who say they will write seo articles for you for $5, $3, and even $1.50 per article. They usually live someplace where a dollar goes a long way and they know nothing about article writing or article marketing whatsoever.

The articles they write for you are worth nothing. Whatever you paid for them is money thrown away. The links you get from article directories are not going to help you that much due to the content being so poor.

Article Directories are not there to give you link popularity. They are there to provide good quality free content to webmasters and bloggers who need reprint material.

Webmasters and Bloggers with high-quality sites are not going to reprint garbage articles on their website.

You have to pay more for quality content. That is the bottom line. Article Marketing, when done correctly can get you a lot of traffic and help you build link popularity. Done improperly, it’s a waste of your time and money.

One well-written, informative article can bring you more traffic and link popularity than 100 garbage articles.

In addition to the benefits of having a professional write the articles for you is that the content might get picked up by websites with a high Google page rank and websites with a lot of targeted traffic.

People will read a good article all the way to the bottom where your links are and click on those links. They will stop reading a garbage article before they even see your links at the bottom.

Think of your own reading habits. Do you finish an article that is poorly written or one that bores you to tears? Of course not and neither will your potential customers.

And article marketing can help you with branding your name or your company name. People want to deal with people they perceive as an expert in their field.

By having quality articles with your byline and company name in them that can be found through searches for your name helps build your reputation as an expert.

Hiring a professional ghostwriter is the key to getting quality articles that will bring you more traffic, help build your brand, and help you build link popularity.