Advertising

A Website is just an Ad!

I know some people will disagree with that statement, so let me qualify it with an explanation. Websites that do not sell anything, those that were not built to generate leads or get someone to sign up for something are not ads.
Business websites are ads though. First you had print advertising, then radio advertising, [...]

Why Do You Have Just One Website?

This is a question I get to ask a lot of clients. Let me give you a different take on the Internet and Internet Marketing than you may have heard before.
Many, many years ago in a galaxy far, far away, if you wanted to advertise your business, there was only print media, basically newspapers and [...]

New Web Business Guide Chapter 8 – Website Promotion Part 3 – Links and Advertising

The New Web Business Guide Introduction can be found here. The previous chapter, PPC vs Organic Traffic can be found here.
How do I build links to my website?
There are dozens of different ways to increase your link popularity. But what is the difference between building link popularity and getting links that actually send you traffic [...]

CPA Cost Per Action Advertising

The Cost Per Action (CPA) Advertising Model is defined as advertising you only pay for based on a user taking some pre-defined action in response to an ad. It could be a sale, a registration, a subscription, or other action.
Pay-Per-Click (PPC) Advertising is where you pay for each user that comes to your website whether [...]

Top 10 Reasons To Read
Marketing Pilgrim

I subscribe to a lot of RSS feeds. I read a lot. I believe in order to write well, a copywriter should read 2-3 times more than what he writes. I write a lot so I read a lot. I read a lot because I like to stay abreast of what’s going on in various [...]

SEO Tools – Google Trends

Have you tried Google Trends yet? The idea behind google trends is so advertisers can chart when a specific search term has more activity than other times.
Google trends charts the number of searches done for any keyword or phrase over time. It goes back a couple of years to give you a long-term idea of [...]

Google and YouTube Open Up New Advertising Choice

by Chris McElroy aka NameCritic
While google says these ads will be more efffective than other types of display ads, the question is, how does it have to do with seo service providers?
Well, it doesn’t really have anything to do with SEO or SEM really. It does have to do with advertising, however.
Offline ad agencies [...]