Some of my clients joke about giving me content to write for their websites. They talk about the way I break down the information into very simple terms. The real joke here is i improve their sales because of that.
There was a great Grok.com article I want to share with you so you can see why you need to “dumb down” your website.
I’m not an idiot, but I play one online – and so should you!
Sorry about the headline – the 80s flashbacks are getting to me. Still, I really do “play stupid” as a Website optimizer and online copywriter. Or at least I play ignorant.
Why? Because all those terms and concepts you think everyone understands about your business and what you’re selling – well, you’re wrong about them! Wrong about both the terms themselves and your potential audience. If you think I’m mistaken, go back and watch the video again.
Or keep reading to see some real website examples. Either way, let me reassure you that way more of your website visitors just fundamentally don’t “get it” than you’d ever suspect. Either those visitors: -“> Click here for the rest of the story.
If you need someone to write content for your website that your users will understand and respond to, call me at 786-317-8774 or contact me with this contact form.