I have been writing about the rise of social media for a long time now and how it compares to search engine traffic and users. Many SEOs say social media traffic does not convert well and therefore useless to advertisers. I disagree.
First of all, you can read my post about the number of people who actually use search engines here, then you can read my post about google optimization and social bookmarking here.
Then you can read more about the debate and two more sides to the story about social media vs search engines here.
I think that social bookmarking and social networking are in the baby stages with much more to come. There will be niche social networking websites that cater to specific industries and those will be much more relevant to both searchers and advertisers than search engines are today.
Social networking is the google killer everyone was asking about. it is not another search engine that will beat google. it’s social networking.
I think the future is a convergence between the two. Search will become more social and social media will become more searchable. Let’s talk fusion.