This is a good discussion because there is a big difference in building links for the sake of building links and promoting your content. Are you a content publisher? Not all websites are and not all of them that do publish content consider themselves publishers.
If you own an online store and you do not add informative articles or operate a blog, you are not really a content publisher. Adding articles or a blog or both makes you one. I’ll explain the advantages of being a content publisher in a moment.
Link popularity is important. If you are not publishing content then you have to go out and buy links or use link building strategies like web directory submissions. Paid links can be expensive and have ongoing costs. Not all web directories give you really good links.
When you add articles to your website, you are publishing content. When you add a blog to your website, you are publishing content daily. With either of these, you can use social bookmarking to go out and promote your content. This brings in direct traffic and will increase your link popularity.
With paid links and web directory submissions, you may benefit for awhile then have google discount those links at some point and then you are back at square one.
Promoting your content is a much more legitimate way of building links that will never be discounted. It’s all relevant to your topic. You are promoting actual content you are creating. You are following the best practices promoted by the search engines.
There are other ways to promote your content. Creating videos and posting teasers on youtube that prompt the viewer to visit your site for the rest of the video or for more videos is another way to get links by promoting your content.
Content is king. When links gained importance with google, many SEOs began posting that link building was more important than content. But building links BECAUSE of your content trumps paid links and url submissions to directories hands down, meaning that content is still king, even when it comes to link building.
To discuss how to build real links to your website through generating and promoting great original content, call us at 786-317-8774.
» Link Building or Content Promotion? - SEO Service Provider…
This is a good discussion because there is a big difference in building links for the sake of building links and promoting your content. Are you a content publisher? Not all websites are and not all of them that do publish content consider themselves p…
Link Building or Content Promotion?…
This is a good discussion because there is a big difference in building links for the sake of building links and promoting your content. Are you a content publisher? Not all websites are and not all of them that do publish content consider themselves p…
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