MSN BrowserRank is just the beginiing. This is something I have been talking to clients about and working on for quite some time now. The future of search rankings will include the amount of time spent on your website and individual web pages. The links that are clicked on the most in your site will also be part of ranking those pages.

All three engines have been using a variation of link analysis to determine what’s relevant and what gets ranked into their databases. But the news of the week has been Microsoft’s research into BrowseRank — analysis that includes time spent at a site or page — added into the source and number of links to the content.