Ok, I was looking around at places to submit some of my blogs to and a friend recommended I take a look at The Power 150 .

This is where a guy named Todd Andrlik ranks marketing blogs by a system he created there. I decided to look at how he ranks blogs and here is the explanation from their about page;

Todd Points (1 to 15): As the only subjective measure in the Power 150 algorithm, 1 to 15 opinion points were assigned to each blog. Todd Andrlik values frequent, relevant, creative and high-quality content. The use of audio, video and graphics is also heavily weighted in the Todd Points.

Frequent is good. Relative is good. Creative is good. And High-Quality, well, if it is frequent, relative, and creative, wouldn’t that be high-quality. Now he heavily weighs the use of graphics, video, and audio. Not sure why that would make an SEO Blog more relevant. It doesn’t matter, this is the subjective part of their formula for ranking blogs anyway. So this 15 points is based on whether Todd likes your blog or not. And The Power 150 is Todd’s Blog so he can give you points if he wants to.

Yahoo InLinks (1 to 30): Much like Technorati’s InLinks count, Yahoo uses its Site Explorer to tabulate the number of links to a particular blog. We then scale this number down to a 30-point scale.

Yup. Gotta get those Yahoo Links. Kind of surprised that Yahoo Links are counted high but not Google links. They do add pagerank later as a factor, but Yahoo is 1-30 points while google page rank can only get you 10 points. In 1995 that would have made sense.

Technorati Ranking (1 to 20): Technorati ranking analyzes the number of sites pointing to a particular blog. The more link sources referencing your blog, the higher the Technorati ranking. Similar to the Bloglines Subscribers value, Technorati ranking ranges were determined (i.e., top 9,000, top 10,000, top 20,000, etc.) and each range was assigned a number (1 to 20) that was used in the Power 150 algorithm.

Technorati Authority (1 to 20): Much like the InLinks count, Technorati’s Authority count is the number of blogs (as opposed to individual links) that link to a particular blog. This number is then scale down to a 20-point scale.

Technorati InLinks (1 to 20): Technorati tallies the number of links to a particular blog, and we then scale that number down to a 20-point scale.

And even more interesting is that if you do well in Technorati, you can get as much as 60 points! Google is worth 10 points and technorati is worth 60?

Alexa Points (1 to 15): Alexa ranks sites with an algorithm that incorporates page views and reach (the percentage of all web users who have visited that particular site). For the Power 150, we take that rank and assign it a proportional score between 1 and 15 and factor it into a blog’s total score.

Ahh the Alexa Points. You even get more for doing well in Alexa than you do for doing well in Google. Alexa counts how many people with an alexa toolbar visit your website, then use that sampling to decide how Internet users worldwide behave. Know anyone who uses the Alexa toolbar? I don’t. I just don’t take much stock in what Alexa says.

Bloglines Subscribers (1 to 10): Bloglines displays the number of feed subscribers. Subscriber ranges were determined (i.e., more than 20, more than 30, etc.) and each range was assigned a number (1 to 15) that was used in the Power 150 algorithm.

Wow. Bloglines. Cool. What about Blog Catalog? Blogged.com? or Other blog directories? I guess Todd has decided he likes Bloglines best, so we should all like Bloglines best and how we do in other blog directories doesn’t really matter.

Google PageRank (0 to 10): Google PageRank is a link-analysis algorithm that interprets web links and assigns a numerical weighting (0 to 10) to each site. High-quality sites receive a higher PageRank. The actual PageRank number was used in the Power 150 ranking algorithm.

So a blog with a page rank of 6 gets 6 points. But you can get up to 30 points for yahoo link pop and up to 60 points if you do well at technorati. Wow, Todd, don’t you like Google?

Collective Intellect (0 to 10): Collective Intellect is a social media analytics company that works with brands to evaluate consumer opinion, measure buzz, identify customer sentiment and manage corporate reputations at the industry, company, brand, campaign and messaging levels. For the Power 150, Collective Intellect’s authority ranking uses a patent-pending algorithm to calculate an author’s authority on a topic, including such measures as link-analysis between on-topic posts, topic density, author’s percent of contribution to the topic, number of comments and post quality.

First I’ve heard of them, but went to their website to look and here is what they say they do.

Customers use our technology to:

track information related to stocks and investing
support public relations and investor relations activities
facilitate customer support outreach programs
create product management market research feedback programs
develop interactive forums where customer relationships can be nurtured

Ok. I’m still not sure how this applies to ranking SEO and marketing blogs per say, but I’m sure Todd could explain it to you.

I decided not to submit my blogs or those of my clients there. Nothing wrong with them. Nothing wrong with Todd creating his own ranking system and ranking blogs according to what he or she thinks is important. Really, anyone with a blog could create there own ranking system and list blogs according to what they think is important.

It’s just funny how the Internet allows people to be important just because they say they are. I’m going to build the Universal Extreme Ultimate Beyond Power 1000 and creating my own ranking system.