The New Web Business Guide Introduction can be found here. The last chapter on getting traffic to your website is right here.

Should I Use My Budget For PPC Or Organic SEO?

Ok, you have submitted your website to web directories and search engines and your website is optimized so you will get great organic/natural search engine placement and that traffic will come right? Eventually, yes. Organic search engine placement takes time, so that will not solve the immediate need for traffic and sales.

There are a lot of people who debate whether natural/organic search engine optimization or buying traffic is more effective. Where do you spend your money? Buying links? Buying advertising? Or on organic seo?

The answer is both. You need to optimize your website and build links so that your website will rank well in the search engines and so you will get traffic from those organic listings. More people click on organic or natural results than click on the sponsored links. Most estimate that 80% of the traffic will come from organic listings and 20% from the paid listings, but your mileage may vary. Every site and topic is different.

But even if you get great organic rank in the search engines, you still should not ignore the sponsored listing options like google adwords. That 20% might even spend more money on your products than the 80% coming from the organic listings.

Both work together very well. Your ultimate goal is to be both in the top 5 in the search engine for your key phrase and also be the paid links near it. Then you capture a large majority of the traffic for that key phrase.

How Long Does It Take For My Website To Rank Well In The Search Engines?

This guide is intended for new web businesses. So let’s assume you are just starting out and your domain name is not very old and the website was just completed recently. The chance that you will rank high for your keywords right away are low no matter how well you do the seo.

Natural traffic will come as your website propegates across the web and as your domain name gets some age if you have optimized the website properly and you have built up some one-way inbound links.

In the meantime you want to make sales now, right? Everyone does. Clients always ask how long I think it will be before they are making some money. It’s all related to what you do in the beginning and what your budget is.

Should I Use PPC Right Away For My New Web Business?

PPC is very important in the early stages. You don’t have natural traffic coming in yet so you need to advertise. The best place to start that advertising is with a PPC campaign. PPC = Pay-Per-Click so it’s self-explanatory. You pay a certain amount for each visitor the PPC program sends you.

It’s based on how much you bid for each keyword or key phrase you want to target. Your competition is also bidding on those same key phrases.

YOU DO NOT HAVE TO BE NUMBER ONE FOR EVERY KEYPHRASE YOU WANT TO TARGET!

Can I Manage My Own PPC Campaign

I suggest that you hire a professional to run your PPC campaign or that you at least hire a “Coach” to guide you and teach you how to do it. Take google adwords for instance. Letting google set it up and manage it is like letting the fox into the henhouse.

Why Don’t I Just Let Google Manage My PPC Campaign For Me?

If all of your clients let you tell them how much to spend it would be nice wouldn’t it? That is exactly what google is offering to do for you. They are offering to tell you how much you should spend with them. If you think that is a good idea, then you are in big trouble already.

Will I Make A Profit If I Spend Money On PPC?

ROI is return on investment. Let’s say you get 1000 visitors from adwords. Let’s say you made 40 sales from that traffic. Let’s say you make $20 per sale profit. Let’s also say that the average click from adwords cost you 50 cents.

That means that you paid $500 for the traffic and made $800 in profit. Your ROI is $300. Many would look at that and say wow! google adwords took more than 50% of my profit! I would say wow! google adwords made you $300 you did not have before.

You also benefitted because your competitor did not get those sales. It’s called market share. You also now have 40 new customers that may return and buy something later and whose information you have so you can send them special offers.

Even if you had broken even, you are still ahead. If you lost a little money, you are still ahead. If you hire a professional PPC manager or a PPC Coach, you will not likely lose money or just break even.

Summary

This blog post and the new web business guide will not tell you everything you need to know to run a successful PPC campaign. That is a whole other series I will write someday. But for now, I just need you to understand that you need to do both organic seo and ppc when getting started. I also want you to know that you need to hire a professional ppc manager or ppc coach.

Here at SeoServiceProvider.com, we no longer manage ppc campaigns for new clients, but we do offer a PPC Coaching Service if you want to manage your own PPC campaign. You can call us at 786-317-8774 to discuss that or to have us recommend a PPC Manager to you.

In the next chapter we will discuss buying links, reciprocal links, and advertising.