Will Google just compete with everyone? It seems they are trying to.
Google is testing an affiliate network that could rival ValueClick’s Commission Junction - publishers will be paid when when their visitors perform specific actions, like generating a lead or buying a product. The CPA (cost per action) system was revealed today in an email sent to David Jackson at SeekingAlpha. The ads won’t compete wilth existing contextual ads - instead they’ll be rolled out on a new network, the Content Referral network. During the test, publishers will be sent a weekly email report of their earnings. From the email:
“The Rest of the Story Here” is tied to an article from June 2006. Was your post based on new more recent information available from Google? Curious to hear what is going on with this as I heard they were working on it this past spring but have yet to hear anything since.
Google CPA (Cost Per Action) or Google pay-per-action ads are affiliate ads. Pretty much the same thing since you are not paid for clicks. You are paid if the user takes an action on the website you send them to. The same as most affiliate programs, just called a different name.
In addition to that AdSense is a ppc affiliate program. So they are covering both types of affiliate programs.