Yield is making bold claims that they are the next generation of seo and that their automated software can do what seo consultants can do. LOL. I have to laugh at this spammer attempting to call black hat seo meant to game the search engines will replace seo.
Every website is unique. Every web business is unique. Each face unique challenges based on their demographic target, the amount of competition for each key phrase you want to target, and each has has a different busget to work with and different sales expectations.
Those are just a few of the differences that have to be evaluated for each web business owner. A different package of services is determined for each client based on that evaluation.
SEO will never be a one-size-fits-all automated process. Take a look at some excerpts from Information Week below;
Some readers take issue with Yield Software’s claim that it can automate much of the manual work associated with search engine optimization. Is Yield blowing smoke? Or are SEO experts who make a living on consulting worried about their business prospects?
In comments to the blog, Graeme Thickins with tech~surf~blog writes that “midsized firms will eat this up,” while Scott Wilson at The Cart Blog predicts “a great recurring revenue model” for Yield.
Yes, they will eat it up unfortunately. People are duped into buying subdomains from so called “online malls” and real estate people buy systems that are full of duplicate content all the time. People buy get rich quick schemes that are in the form of squeeze pages that promise you’ll be rich in less than 30 days with their “proven” program.
People buy into hype. That does not mean the hype is legitimate. It does not mean that legitimate business doesn’t continue to thrive. And Yield will never replace seo. That’s so beyond ridiculous it’s almost beyond words. But words need to be written whenever people are about to see yet another scam perpetrated on the web.
Others, however, are skeptical. Roger Wehbe (yooter.com) calls Yield’s software “a total waste of resources.” Another reader questions whether Yield’s service isn’t so-called black hat SEO –- referring to the unethical practice of gaming the search engines for better ranking. And Internet marketing consultant Derrick Shields, in an analysis of his own, writes, “This isn’t SEO; it’s Web analytics. You can take analytics metrics and apply them to your SEO strategies, but this isn’t SEO.”
Absolutely right. It’s another website in a box approach to online marketing. Lazy people and people who want something for nothing are always looking for a shortcut.
There are no shortcuts to online success. There are no magic pills to take that will make you thinner, richer, and a babe magnet. No magic formula to replace your lost hair. And Yield cannot replace real seo.
