by Chris McElroy aka NameCritic
While google says these ads will be more efffective than other types of display ads, the question is, how does it have to do with seo service providers?
Well, it doesn’t really have anything to do with SEO or SEM really. It does have to do with advertising, however.
Offline ad agencies have longed for a way to be more relevant to how people need to advertise on the web. Their offline concepts and techniques had little to do with how the Internet works or how traffic is driven to websites.
They tried banner ads, popups, popunders, and display ads, none of which were as effective as organic seo or ppc.
Will google and youtube offer something that will make offline, traditional advertising agencies more effective on the web? It is certain they will understand it better. It’s tv on the web. They are buying commercials, something they have done for years.
So rather than learning new strategies, they can just rely on their old techniques, thanks to google and youtube.
Google launches first YouTube ads
By Emma ThelwellVideo website YouTube is to feature advertising for the first time, after Google revealed it is offering companies the chance to run ads on some of the site’s most popular content.
The website, which Google paid $1.65bn (£829m) for last year, has allowed 20 companies to run trial adverts on 200 videos over the last few weeks.
However, from today it is opening up the advertising model to anyone, and will allow companies to place ads on the videos of a small number of the one thousand of its content providers, or partners.
These partners are a mix of traditional broadcasters and individuals, who are awarded partnerships based on their popularity and include the BBC, Warner Music and Chelsea Football Club.
YouTube claims the new advertising method is five to ten times more effective than any other display advertising.
Yes, but will it be as effective as good seo or ppc?
Well at least google has found a way to give youtube a revenue model now.
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