August 2007
Your Three Types Of Readers And How To Reach Them
(Source) When writing headlines for an article there are three different kinds of readers that you can optimize for:
1. You can write for regular readers.
2. You can write for search engines.
3. You can write for socially driven sites.
In an ideal situation you would be able to [...]
Real Estate Success Doesn’t Equal Good SEO
Real estate gurus have been harping “The Secrets Of My Success” snake oil for centuries. Late night television, drive time radio, and now - Internet marketing; it kind of makes you want to bend over your File 13 and fill it with hot lava.
I recently stumbled upon another real estate sales pro who wants [...]
How Do You Calculate The ROI Of A Blog?
Good question. I found this interesting discussion on this topic at Forrester.com.
The first thing I’ll say about this subject is that there is no definitive way to measure ROI for a blog. After all, what are the expenses?
Domain name = worst case scenario, $20 per month (realistically, $10/month or less)
Software = Using WordPress or a [...]
Google and YouTube Open Up New Advertising Choice
by Chris McElroy aka NameCritic
While google says these ads will be more efffective than other types of display ads, the question is, how does it have to do with seo service providers?
Well, it doesn’t really have anything to do with SEO or SEM really. It does have to do with advertising, however.
Offline ad agencies [...]
On-Page SEO vs. Off-Page SEO: Which Is More Important?
When talking about SEO, there are many ways you can break it down into categories. This vs. that. Good vs. bad. Black hat/white hat. Etcetera, etcetera, etcetera.
But really, all SEO boils down to two things - the content on your website and everything else.
On-Page SEO
Let’s talk a minute about the content on your website. [...]
Matt Cutts Video on Link Buying
Just for those that don’t believe Google considers paid links to be outside their guidelines, watch this.
SEO, Content, and Link Building Stategies that work
SEO Service Provider Blog
Article Marketing Blog
Blog Critique: Blog SEO, Part V (Your Signature Line - Does It Drive Traffic?)
When you write a letter to a friend, do you sign it? Business letters. You sign them to, right? So why not sign your blog posts?
Every good blog should have a signature line, two or three lines at the bottom of the blog post that tells readers who you are, what your mission is, [...]
About Link Schemes According to Google
Link schemes
Your site’s ranking in Google search results is partly based on analysis of those sites that link to you. The quantity, quality, and relevance of links count towards your rating. The sites that link to you can provide context about the subject matter of your site, and can indicate its quality and popularity. [...]
Blog Critique: Blog SEO, Part IV (Blogging Special Effects)
You’ve got a great title, you’ve put subtitles in with h2 and h3 tags down your blog page, and you’ve scattered your keyword throughout your blog post to give your blog post great keyword density, now what? Well, good blogging doesn’t end there. You’ve also got to think about special effects.
I’m not talking about exploding [...]
Keyword Density Rules: Blogging To Higher Keyword Placement
Blog Critique: Blog SEO, Part III
We continue our critique of the DVD and CD Publisher blog. Today we’ll talk about keyword density. How dense is dense?
That’s a good question. The main thing to keep in mind about keyword density is there is no such thing as the perfect density. Keywords are important, but like ego’s [...]