More and more businesses are finally beginning to see the value and potential of blogs. Every company should have its own blog for a lot of reasons.
1. Increased link popularity for your website.
2. More content added to your website daily, which in turn brings the search engines to crawl your website more often and increases the number of pages indexed in the search engines.
3. It is your store window. If you had an offline store, customers come in but do not see every single product or service you offer. That is why storeowners put items in their store window. A blog is the window for your website. It allows you to display a particular product or service each day.
4. Each blog post becomes a webpage of its own. If written properly with SEO in mind for specific keywords and phrases each day, those blog posts become webpages that are optimized for the search engines.
5. Static websites can be submitted to directories and indexed by search engines. It is the same for blogs, but blogs have another advantage. Every time we post to the blog, we ping all the relevant “blog only” search engines like Technorati and Blogsearch, giving you more exposure for your products and services.
6. A blog is also another doorway into your website. With each blog you set up you increase the likelihood of someone finding out about your website and what you have to offer.
There are two types of blog that can help you.
Company Blog: This is in a folder on your domain name. Every time you post to the blog, it creates new and fresh content to your website. If the blog is configured correctly, each blog post becomes a new webpage added to your website. Content is king and this is the best way to add content.
In addition to that a company blog promotes your products and services better than just having a website. Its like you owning a store offline. People come into your store but don’t always go down every aisle of the store so they don’t see all of your products. So storeowners put special items they wish to sell in the store window to draw attention to them. A Company blog is the “window” for your website where we showcase specials you are offering, information about your company, and anything else we need to highlight.
Promotion Blog: This is a blog we set up on another domain outside of your website. I do not recommend blogger.com, wordpress.com, or other free hosts no more than I would advise you to use a free host for your website. We need to put this blog on a domain name we have some control over. I can host it for you for free on a subdomain or you can choose to get a new domain name for your blog. I can help you choose a proper domain name. That’s how I got the nickname, NameCritic.
A blog outside your domain name is different than a company blog. We still from time to time use it as a window for your products or services, but it is not the main focus. This type of blog becomes a related website that links to all pages of your website individually in blog posts as well as in the sidebar.
We post about related material that readers will be interested in and use text that will rank the blog high in search engines. The better the page rank for the blog, the more valuable the blog becomes for your website. Plus after attracting readers to the blog we can get them to click though to your website creating another source of traffic for you that converts to sales better than even search engine traffic.
Whichever type of blog you choose creates trust and lets the customer get to know you better. That equals sales conversions.
You can have as many blogs as you want to have. You can increase your portfolio of websites by adding blogs. I manage blogs for companies that have 10 blogs on various topics that relate to their products and services. Each blog is setup to promote a particular product or service, so they are optimized for that product or service and keywords related to it much better than they can be on a static website that offers multiple products and services.
Prices and Packages
Every blog I manage for you gets posted to at least one time every single day. All posts are optimized for the keywords and phrases that will attract traffic to your blog and your website.
1 Blog = $200 per month.
2 Blogs = $375 per month
3 Blogs = $525 per month
4 Blogs = $650 per month
Additional Blogs = $150 per month per Blog..
Hope to hear from you soon
Chris McElroy aka NameCritic
786-317-8774
namecritic@blogs.pn
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