July 2007
Getting Blog Links
By Chris McElroy AKA NameCritic
A lot of time is spent by bloggers trying to get other blogs to link to them. A lot of traffic can be gained by doing this with blogs that are both related to your topic and blogs that have a lot of readers.
This can sometimes be very difficult for new [...]
Company Blogs
by Chris McElroy aka NameCritic
Of the top 500 companies in the USA only 40 have a company blog. The reasons for this are not yet clear, however some speculate that marketing agencies do not have enough domain specific knowledge to truly comprehend the value of a company blog from a PR, branding and direct sales [...]
SEO Is Good, But Not God - ROI Is Much More Important
Most of the comments on Naylor’s blog and people I have discussed this post with seem to be of the opinion that the client should bow down and ask for forgiveness. Organic Google traffic is needed too much to survive without it. I completely disagree.
This may sound strange, but I’d have to agree with this. [...]
Having Trouble Maintaining Your Company’s Blog?
Most businesses that do some work online have come around to accepting that a company blog can help to get them noticed – both by the search engine spiders and by current and prospective customers. However, despite knowing that a blog can help with their marketing tasks, not everyone knows how to get started.
Those who [...]
Blogging on Free Hosts not a Good Idea
By Chris McElroy aka NameCritic
This article is about blogging and why you should never blog on a free host like blogger.com or wordpress.com I am writing this to alert people out there who are building blogs on free blog hosts like blogger.com and wordpress.com
Installing wordpress is free and gives you full control over your blog. [...]
Blog Management
More and more businesses are finally beginning to see the value and potential of blogs. Every company should have its own blog for a lot of reasons.
1. Increased link popularity for your website.
2. More content added to your website daily, which in turn brings the search engines to crawl your website more often and increases the [...]
Questioning Parked Domains and Google AdNonSense
By Chris McElroy AKA NameCritic
Is contextual advertising helping or hurting the web? It basically started with Google Adsense even though the concept wasn’t new. It had never been done on the scale that Google did it. Now we have Yahoo Publisher. MSN is building their version. We have Konterra and a whole lot of other [...]
Blogging For SEO: Maximum Search Benefit From a Small Business Blog
By Caroline Melberg
If you have a small business blog, or are thinking of starting one, you should be aware of the ways you can use your blog to drive traffic to your Website. It’s simpler than you think.
The first thing to understand about your blog is that each entry is counted as one Web page. [...]
Answers.com, Good Deal Or Not, Seems To Be SEO Unaware (Or Am I Missing Something?)
(Source) I’m all for defensible traffic, but I just don’t get the reasoning here. Sure, you don’t want to mortgage your online future, but how is acquiring a company with a significant proportion of their traffic coming from search going to reduce your reliance on search engines?
Good question. The story is about Answers.com acquiring three [...]
10 Ways to Increase Your Blog’s Pageviews
by Chris McElroy aka NameCritic
With Google Adsense or Yahoo Publisher, having people click onto more pages helps your revenue immensely, but how do you get them to read more than one page when they visit your website? Here are a few tips.
1. Create pages within the blog that contain reference material you refer to often [...]