Reputation Phobia affects a lot of business owners when it comes to using social media and even blogging. They are worried that allowing comments or by using social media, that it will just invite negative comments about their business. Reputation Phobia is what fuels the Reputation Repair or “Management” industry as well.
A bad review on Yelp, A Ripoff Report, Negative Comments on your blog and Negative Posts on your Social Media Profiles can cause damage and cost you sales. But, what is the alternative? To do nothing because you’re afraid of what people will think or say?
Many entrepreneurs experience negativity when they launch their new ideas and products. People say negative things like; “That will never work”, “No one is going to buy that”, or “You’re crazy”. But true entrepreneurs go forward anyway because they believe in their ideas.
It’s no difference with your online marketing. You have to go forward, sometimes despite any negative comments or the fear of getting them. One thing you need to understand is that it isn’t whether or not you get some negative comments, but how you respond to them that counts.
If someone posts something negative about your business or product, respond politely and offer to resolve the issue. Turn the negative into a positive. people like to see that you are responding to a complaint and if the negative poster continues to be a jerk, it makes them look bad, not you.
Where Yelp is concerned, notice I didn’t link to Yelp, I don’t expect them to be around forever. I compare them to Digg and it’s gone now too. And I don’t recommend responding to a Ripoff Report, also a site I refuse to link to, more than once. it would only boost it in the search engines.
But comments on your social media profiles can be handled in a positive manner and actually increase your reputation as a result, rather than hurt it. You can’t let reputation phobia freeze you and keep you from moving forward.
You have a business to run. You don’t have a lot of extra time on your hands most likely. If your marketing plan is working, you have even less time. You’re busy taking care of customers, doing billing, ordering inventory, scheduling appointments and meetings, or any number of other tasks.
Do you have the time to;
1. Spend 1 Hour making a high-quality blog post?
2. Spend 30 Minutes updating plugins, software, solving website or blog issues, answering comments, or updating the information on your site?
3. Spend 1-2 hours on FaceBook, Twitter, Pinterest, LinkedIn, Google+ and other social networks?
4. Spend 30 minutes looking for new tools you can use to get more traffic and leads?
5. Spend 30 minutes looking over and analyzing your analytics?
6. Spend 1 hour to go through your email and reply to your followers and friends from social networks as well as potential clients?
Those 6 things are the bare minimum. Even counting just 1 hour for social media, that’s 4 1/2 hours of your day. Can you afford to set aside that much time? Below are other things that may need to be done depending on your marketing plan.
6. Spend 30 minutes tweaking your PPC campaign?
7. Spend 1 hour to make a video or some graphics about your product or service?
8. Spend an hour creating new content like a press release or an article?
9. Spend 30 minutes to analyze the ROI of your landing pages? How about 2 hours to create a new one?
10. Spend 30 minutes on your newsletter or email marketing campaign?
That isn’t all. I just wanted to keep this list to 10 things. It doesn’t include things like actually reading some blog posts, news or articles about things that concern your business or your marketing efforts.
If you can effectively run your own business and effectively run your marketing campaign, you’re a very rare breed. For most small business owners, it’s impossible to do both and do them well.
Outsourcing all of your online marketing to someone else frees you up to run your business and they can do it more effectively because it is what they do every single day. The person you choose has to know how to do all of the above if they are going to be affordable. If you outsource to someone who has to, in turn, outsource to others, then the cost is going to be prohibitive.
I’ve been providing all of the services on this list for years. So have a few others. I say just a few because I’m not counting those who have a big company and lots of employees to do the work or those that outsource the work to others. A small business can’t afford them.
You can afford to hire one professional who knows how to do it all, especially when that can cost as little as $6000 per year or $500 per month. The average salary for an Internet Marketing manager is $74,000 per year plus benefits. And they aren’t going to do all of the things on this list. They are still going to outsource or hire a team, increasing the cost even more.
So, the bottom line is that you need one person dedicated to your online marketing campaign that can do all of the tasks necessary without outsourcing. I only hire professionals who can handle an account all by themselves. We give each other advice, share successful methods and help each other, but one person handles each marketing campaign. No contracts. it’s month-to-month. If you aren’t happy with the results, you aren’t on the hook for a long-term deal.
If you want more information with no obligation to buy, call me at 800.977-4355